李珍珍,严宇

• 1:清华大学社会科学学院
• 2:北京师范大学政府管理学院

摘要(Abstract)：

得益于治理工具的不断发展，信息已成为政府履行监管职能、缓解监管压力的重要工具。政府通过披露企业正面或负面信息，激励或约束企业行为，从而提升自身监管能力和效果。基于A市B区物业企业“红黑榜”的案例分析，本文探讨一种基于信息的政府监管新机制——声誉评价机制。声誉评价机制的生成基于信息的汇聚、加总与核算，其有效运行依赖四个关键要件，即信息生产、信息传播、市场惩罚和重复博弈。该机制能有效促使物业企业规范服务行为，使政府在不直接掌握企业运营数据的情况下实现监管。基于对“红黑榜”案例的长期追踪研究，本文还发现声誉评价机制的效果也存在限度，尤其是数据采集和算法设计等因素会影响企业对此类监管手段的认可程度。未来，政府运用基于信息的声誉评价机制须在有效性和合法性之间寻求平衡。

关键词(KeyWords)： 声誉评价;信息;政府监管;社会评价

Abstract:

Keywords:

基金项目(Foundation): 中央高校基本科研启动项目“数字治理生态视角下政务服务智能化转型路径研究”(项目批准号:2023NTSS04);; 国家社会科学基金青年项目“数字智能时代算法决策的创新机制与风险防范研究”(项目批准号:23CZZ043);; 教育部人文社会科学基金青年项目“数字治理时代智能算法决策模式及效能研究”(项目批准号:22YJC810003)的资助

作者(Author): 李珍珍,严宇

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• (1)江泽民:《全面建设小康社会,开创中国特色社会主义事业新局面——在中国共产党第十六次全国代表大会上的报告》,2002年11月8日,https://fuwu.12371.cn/2012/09/27/ARTI1348734708607117.shtml,2023年8月10日访问。 (2)《物业管理条例》第六条,详见《物业管理条例》,2018年3月19日,https://flk.npc.gov.cn/detail2.html?ZmY4MDgwODE2ZjNjYmIzYzAxNmY0MGRhZWJmMzA3Nzk,2023年8月10日访问。 (3)本文所用访谈资料采用“字母+日期”的编码原则,其中字母代表访谈地区和机构简称(已作匿名化处理),日期为包含年月日的8位阿拉伯数字。